Welcome to your brand’s digital marketing journey.
Our team tapped into the minds and experience of our network of digital experts. Together, we evaluated what start-ups and aspiring brands need in order to make their online presence flourish.
We used the findings to design this guide that outlines the strategic digital marketing services required to help brands create a results-driven, attractive online presence. A step-by-step on how to increase brand awareness, generate leads, and achieve brand loyalty.
Konsortium Solutions can guide you through the entire process. Or, if you have more targeted needs, we can help you with specific steps on your journey. By connecting you to our network of professionals, we ensure that you achieve your digital marketing goals and receive the best services throughout your journey.
Digital Marketing Journey
01. Design a Brand Identity:
Every brand needs a look, feel, and voice. Creative elements, like logos and corporate colours, set you apart from the rest of the clichéd crowd and leave an impression on your audience.
02. Get a Corporate Identity:
Business Card/Letterhead/Email Signature
Professionalism and cohesion are a must for every brand. By infusing your business cards, email signatures, internal communications, and letterheads with clear visual branding, you’ll present yourself favourably to your audience.
03. Build Your Digital Image:
Register Domain Name/Email, Website Hosting & Reserve Name on Social Media
A huge number of your clients are online. Therefore, it is vital that you establish an attractive digital image for your business through customised domain names, social media handles, and email addresses.
04. Expand Your Marketing Kit:
Company Profile/Flyers/Print Media
The best digital marketing strategies aim for synergy between online and offline marketing methods. Expand your marketing horizons by including print media advertising and effective business flyers. Take your brand to the next level.
Improve your marketing kit here.
05. Create Your Digital Office:
Websites and online shops are how most of your audience will find your business and purchase your products. Impress customers and clients by creating a digital experience that is as user-friendly, satisfying, secure, and compelling as possible.
Create your website or online shop here.
06. Expand Your Digital Footprint:
Claim Your Google My Business Profile
Google My Business and online business directories help drive traffic to your brand by improving its visibility to your local audience. Listing companies, like Facebook Marketplace, OLX, and Gumtree, assist you to interact with your customers and give them a direct line to your goods and services.
Set up Your Google My Business here.
07. Track and Improve:
Google Analytics, Search Console / Conversion Tracking
Your brand’s fate relies on the effectiveness of your marketing efforts. You need to constantly monitor and improve your website’s search performances and traffic with Google Search Console and Google Analytics.
Track your marketing performance here.
08. Wow Them with Virtual:
360° Virtual Business Tours
Bridge the gap between offline and online by offering visitors a 360° experience of your brand, services, and products. Walk them through your shop, let them test your products and buy online as if it was a real brick and mortar office!
Get your virtual tour here.
09. Embrace the Power of Networking:
Generate Leads on LinkedIn
To successfully build a LinkedIn presence, you need to add value, engage, and connect consistently. These three actions are time and resource-intensive. Luckily, our hands-on approach builds your following so you don’t have to. Find out more about how we generate leads on LinkedIn here.
Connect with leads on LinkedIn here.
10. Search Engine Marketing:
Google Ads - Text/Display/Remarketing/Mobile
Targeted search engine marketing achieves a continuous flow of traffic to your website. Increasing your visibility on search engine results pages and through Google Ads is an effective way of growing your business and getting ahead of your competition.
Leverage search engine marketing here.
11. Talk to Your Market:
Mail Blasts/Newsletters/Email Branding
Email marketing is still one of the most effective forms of online marketing. It’s a great way to keep your current clients abreast of the latest news and products. Regular mail blasts maintain brand loyalty, increase returning business, and expand your customer base.
Power up your mail branding here.
12. Improve Your Ranking:
Search Engine Optimisation/Content Marketing
There’s a reason you hear the term SEO in nearly every digital marketing discussion. Ranking high on search engines for keywords related to your business makes you an authority in your niche and drives website visits. Content marketing also expands your customer base through consistent, valuable content.
Improve your ranking here.
13. Engage Your User:
Chat bots/Unique Landing Pages
In the modern market, customers expect direct engagement. Chat bots make it easy to generate leads and talk with visitors proactively. Unique landing pages also capture your ideal customers and encourage them to take specific actions that lead to sales.
Engage with your audience here.
14. Get Social:
Facebook/Instagram/LinkedIn/Twitter/YouTube and more
Social media has unrivalled power, reach, visibility, and appeal. It is the maker and breaker of brands. By getting social media right, you can showcase your brand’s commitment to customers, build a loyal following, and establish yourself as a content leader in your industry.
Leverage social media marketing here.
Great company to work with. Very mindful of customer needs and actually gives you that rarity called customer service. Professional and effective. – Roger Snyman | COG International